Clash of Clans from Supercell and Candy Crush Saga from King, are two of the, both on track to generate hundreds of millions of dollars in revenues this year. Below is a profile of their mobile gamers, taken directly from the Newzoo Data Explorer, providing key insights into the demographic make-up and retail preferences of the players of these lucrative franchises.

For this analysis we have aggregated 8 of the 17 countries where and 70 key franchises. The below insights are gleamed from an aggregate  of  the US, UK, Germany, France, Netherlands, Belgium, Poland and Turkey. Combined, Candy Crush had more than double the number of absolute gamers than Clash of Clans. This is no doubt due to the availability of the King game across iOS and Google Play stores. Clash of Clans is, as of yet, only available to iOS gamers. Compared to other games that are available in both stores, Candy Crush grosses a relatively large share of their revenues from the Google Play store, which has a direct relationship with the player demographics and their mobile phone brand preferences.

How do Clash of Clans and Candy Crush Saga gamers compare demographically?

• Clash of Clans players are predominantly male (77%),  a stark contrast to Candy Crush gamers who are 60% female.
• Of Candy Crush Saga’s players, males (54%), are more likely to pay for mobile games.
• Over half of Clash of Clans players fall into the 21-35 age category with only 23% of players over the age of 35.
• Candy Crush appeals to a wider age demographic with 42% of players between the age of 21-35 and almost 40% above 35.

As expected, Clash of Clans players are more likely to play games on “core” screens.  93% play on the Entertainment Screen (TV) compared to 78% of Candy Crush players. Only half of Candy Crush players use a Floating Screen (tablet or handheld console) compared to 71% of Clash of Clans players.  This suggests that the majority of Candy Crush gamers are enjoying the game on their mobile devices. An impressive 65% of Clash of Clans players games on all screens and this falls to 43% for Candy Crush gamers.

Not surprising given the above data, 42% of Clash of Clans gamers define themselves as “core” ,this figure is just 23% for Candy Crush, where the majority (45%) class themselves as “casual gamers”. Typically, we use a variety of variables based on our own insights and requests from our clients (e.g., money  & time spent gaming,  genres played) to class gamers or games as casual, mid core or core. In this instance, we have allowed the gamers to choose one description they feel is most fitting to their gaming needs and styles, with some very interesting results. Below are the exact descriptions provided to respondents:

Core  “Gaming is an important part of my life and I spend a large amount of my spare time gaming. I enjoy immersive action-packed games the most, and like to compete with other gamers”.

Mid-core “I play games regularly, favouring immersive games. I do not spend great lengths of time gaming and don’t not spend a large amount of money on it. However if I would have more spare time I would probably spend more time and possibly money on games”.

Casual “Although I enjoy games, my time spent or interest in them is limited. I mainly play games to pass the time and don’t invest a lot of money in them”.

Despite stark differences between Clash of Clash of Clans and Candy Crush gamers, some overlap does exist between the two.

Of Clash of Clans gamers, 16% also play Candy Crush Saga. However, just 6% of Candy Crush gamers also play the Supercell hit. It appears that Clash of Clans gamers  who are falling between “core and hardcore” are more open to try different types of games, than the strictly casual Candy Crush players.

There are some interesting differences in the most visited websites also. Candy Crush gamers are more frequent visitors to Amazon.com with Clash of Clans players much more likely to visit ESPN.com and Netflix. In fact, Clash of Clans players visited almost every site more often, suggesting that they spend more time browsing the web than Candy Crush gamers.

Using the, it is possible to gain an in-depth demographic profile (using 200 variables) on players of over 70 franchises across Mobile, Social, MMO, PC and Console games in a total of 17 countries. Key francises include: Skyrim, Call of Duty, Bjeweled, League of Legends, World of Tanks, Slotomania, World of Warcraft, GTA, Mario, Zynga Poker. More information on the exact research topics and data access can be found .