Revenue from the game Clash of Clans grew by 72% thanks to the introduction of a special “Gold Pass” (Gold Pass). Thus, in a month, gamers spent $ 71 million on a mobile game, pocketgamer.biz reports.

Not the most obvious, but important reason for the success of the game: it is very well drawn, it’s just nice to look at. Her visual style has something from the old Warcraft. Perhaps the only drawback of Clash of Clans becomes noticeable in the long run: after a month or two of a lazy game, even the most stubborn player is forced to get his wallet – or forget about the game forever.

Fortunately, nothing of the kind has happened so far: expensive story games earn billions, and the mobile games industry is growing in parallel, and feels great. Moreover, the developers of the best projects from this niche have little resemblance to unprincipled legalized scams. Say, the creators of Clash of Clans are more likely to resemble a slightly grown indie team: less than a hundred people work in SuperCell (for comparison, more than a thousand work on one Assassin’s Creed). There, at the corporate level, bosses and all mentoring were abolished, and each member of the team of the canceled project is given a bottle of champagne – because mistakes, according to SuperCell, are a necessary component of innovation. Therefore, out of ten games, only two have survived to the release. The total profit from both – Hay Day and Clash of Clans – reaches two and a half million dollars a day. Both that characteristically are free.