Battle Pass boosted Clash of Clans weekly revenue by 145%

Battle Pass boosted Clash of Clans weekly revenue by 145%

Clash of Clans players’ weekly spending increased by 145%. All thanks to the introduction of the battle pass in the game. It is called Season Challenges.

The secret to the success of Clash of Clans is that it is the same Farm Frenzy, only reoriented to the male value system. Instead of cattle – magicians, giants and dragons, instead of barns and wattle – mines with gold, barracks and fortress walls. Here it is necessary to sow not grain, but chaos and destruction. Here, understandable goals for taking out aggression are goblins and bastards from the Internet, and here you can also join clans to share troops with the brothers.

The structure of Clash of Clans is intuitive to anyone who has played the strategy: there is a base on which to build structures. In case of robbery, buildings must be protected with cannons and mortars. There are barracks in which troops are hired, with which you attack live opponents or PVE goblins: you do not need to do anything in battle, tactical nuances are in the correct selection of the army and the correct order of troop withdrawal to the battlefield. Finally, armies and buildings are subject to upgrades – each of them occurs in real time and each time lasts longer. After some time, improvements begin to take so much time that you have to make a difficult choice: to pay or not to pay, and if to pay – how much? Here the most interesting nuances begin.

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